Personal care industry is the one which manufactures customer products that are mainly used for personal hygiene and beautification. The sub-segments which the personal care sector is composed of are bathing products, hair care, cosmetics, oral care, and skin care. The sector is positively influenced by rapid urbanization, rising disposable income, and celebrity advertisement. There is clear distinction between personal hygienic products, which are daily essentials and cosmetics which can be seen as luxury products and are only used for beautification. In the commercial market, these products are often intermixed while put on sale. Personal care products include a wide range of products such as colognes, cotton pads, cotton swabs, hair clippers, lipstick, lip gloss, and talcum powder, among others. Media promotions and celebrity endorsements have largely helped the penetration of the personal healthcare industry. L’Oréal, Colgate-Palmolive Company, Unilever PLC, Johnson & Johnson, and Estee Lauder are some of the prominent names in the personal care industry.
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