technology

Global Interactive Advertising Market Size, Status and Forecast 2018-2025


Published On : Sep 2018

Category : Software

No. of Pages : 98 pages

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Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.
The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
In 2017, the global Interactive Advertising market size was 40100 million US$ and it is expected to reach 110400 million US$ by the end of 2025, with a CAGR of 13.5% during 2018-2025.
This report focuses on the global Interactive Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Advertising development in United States, Europe and China.


The key players covered in this study
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising

Market segment by Type, the product can be split into
Online Interactive Advertising
Offline Interactive Advertising

Market segment by Application, split into
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Education and Government

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Interactive Advertising status, future forecast, growth opportunity, key market and key players.
To present the Interactive Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Interactive Advertising are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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List of Tables and Figures

Table Interactive Advertising Key Market Segments
Table Key Players Interactive Advertising Covered
Table Global Interactive Advertising Market Size Growth Rate by Type 2013-2025 (Million US$)
Figure Global Interactive Advertising Market Size Market Share by Type 2013-2025
Figure Online Interactive Advertising Figures
Table Key Players of Online Interactive Advertising
Figure Offline Interactive Advertising Figures
Table Key Players of Offline Interactive Advertising
Table Global Interactive Advertising Market Size Growth by Application 2013-2025 (Million US$)
Figure Retail and Consumer Goods Case Studies
Figure BFSI Case Studies
Figure IT & Telecommunication Case Studies
Figure Media and Entertainment Case Studies
Figure Travel Case Studies
Figure Transportation Case Studies
Figure Supply Chain and Logistics Case Studies
Figure Healthcare Case Studies
Figure Energy & Power and Utilities Case Studies
Figure Education and Government Case Studies
Figure Interactive Advertising Report Years Considered
Table Global Interactive Advertising Market Size 2013-2025 (Million US$)
Figure Global Interactive Advertising Market Size and Growth Rate 2013-2025 (Million US$)
Table Global Interactive Advertising Market Size by Regions 2013-2025 (Million US$)
Table Global Interactive Advertising Market Size by Regions 2013-2018 (Million US$)
Table Global Interactive Advertising Market Share by Regions 2013-2018
Figure Global Interactive Advertising Market Share by Regions 2013-2018
Figure Global Interactive Advertising Market Share by Regions 2018
Table Market Top Trends
Table Global Interactive Advertising Revenue by Manufacturers (2013-2018) (Million US$)
Table Global Interactive Advertising Market Share by Manufacturers (2013-2018)
Figure Global Interactive Advertising Market Share by Manufacturers in 2018
Table Global Interactive Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Interactive Advertising Product/Solution/Service
Table Date of Enter into Interactive Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table Global Interactive Advertising Market Size Share by Type (2013-2018)
Figure Global Interactive Advertising Market Size Market Share by Type (2013-2018)
Table Global Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table Global Interactive Advertising Market Size Share by Application (2013-2018)
Figure Global Interactive Advertising Market Size Market Share by Application (2013-2018)
Figure Global Interactive Advertising Revenue Market Share by Application in 2017
Figure United States Interactive Advertising Market Size 2013-2018 (Million US$)
Table United States Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table United States Key Players Interactive Advertising Market Share (2017-2018)
Table United States Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table United States Interactive Advertising Market Share by Type (2013-2018)
Table United States Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table United States Interactive Advertising Market Share by Application (2013-2018)
Figure Europe Interactive Advertising Market Size 2013-2018 (Million US$)
Table Europe Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table Europe Key Players Interactive Advertising Market Share (2017-2018)
Table Europe Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table Europe Interactive Advertising Market Share by Type (2013-2018)
Table Europe Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table Europe Interactive Advertising Market Share by Application (2013-2018)
Figure China Interactive Advertising Market Size 2013-2018 (Million US$)
Table China Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table China Key Players Interactive Advertising Market Share (2017-2018)
Table China Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table China Interactive Advertising Market Share by Type (2013-2018)
Table China Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table China Interactive Advertising Market Share by Application (2013-2018)
Figure Japan Interactive Advertising Market Size 2013-2018 (Million US$)
Table Japan Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table Japan Key Players Interactive Advertising Market Share (2017-2018)
Table Japan Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table Japan Interactive Advertising Market Share by Type (2013-2018)
Table Japan Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table Japan Interactive Advertising Market Share by Application (2013-2018)
Figure Southeast Asia Interactive Advertising Market Size 2013-2018 (Million US$)
Table Southeast Asia Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table Southeast Asia Key Players Interactive Advertising Market Share (2017-2018)
Table Southeast Asia Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table Southeast Asia Interactive Advertising Market Share by Type (2013-2018)
Table Southeast Asia Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table Southeast Asia Interactive Advertising Market Share by Application (2013-2018)
Figure India Interactive Advertising Market Size 2013-2018 (Million US$)
Table India Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table India Key Players Interactive Advertising Market Share (2017-2018)
Table India Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table India Interactive Advertising Market Share by Type (2013-2018)
Table India Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table India Interactive Advertising Market Share by Application (2013-2018)
Figure Central & South America Interactive Advertising Market Size 2013-2018 (Million US$)
Table Central & South America Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
Table Central & South America Key Players Interactive Advertising Market Share (2017-2018)
Table Central & South America Interactive Advertising Market Size by Type (2013-2018) (Million US$)
Table Central & South America Interactive Advertising Market Share by Type (2013-2018)
Table Central & South America Interactive Advertising Market Size by Application (2013-2018) (Million US$)
Table Central & South America Interactive Advertising Market Share by Application (2013-2018)
Table Grey Advertising Company Details
Table Grey Advertising Revenue in Interactive Advertising Business (2013-2018) (Million US$)
Figure Grey Advertising Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Grey Advertising Recent Development
Table Wieden+Kennedy Company Details
Table Wieden+Kennedy Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Wieden+Kennedy Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Wieden+Kennedy Recent Development
Table Butler Company Details
Table Butler Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Butler Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Butler Recent Development
Table Shine Company Details
Table Shine Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Shine Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Shine Recent Development
Table Stern & Partners Company Details
Table Stern & Partners Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Stern & Partners Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Stern & Partners Recent Development
Table Ogilvy & Mather Company Details
Table Ogilvy & Mather Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Ogilvy & Mather Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Ogilvy & Mather Recent Development
Table BBDO Company Details
Table BBDO Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure BBDO Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table BBDO Recent Development
Table Crispin Porter + Bogusky Company Details
Table Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Crispin Porter + Bogusky Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Crispin Porter + Bogusky Recent Development
Table The Martin Agency Company Details
Table The Martin Agency Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure The Martin Agency Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table The Martin Agency Recent Development
Table Deutsch Company Details
Table Deutsch Revenue in Interactive Advertising Business (2013-2018)(Million US$)
Figure Deutsch Revenue Growth Rate in Interactive Advertising Business (2013-2018)
Table Deutsch Recent Development
Table Droga5 Company Details
Table Mullen Advertising Company Details
Table Global Interactive Advertising Market Size by Regions (Million US$) 2018-2025
Figure Global Interactive Advertising Market Size Share by Regions (2018-2025)
Figure Global Interactive Advertising Market Size Share by Regions in 2025
Figure United States Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Europe Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Figure China Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Japan Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Southeast Asia Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Figure India Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Central & South America Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
Table Global Interactive Advertising Market Size by Product (2018-2025) (Million US$)
Figure Global Interactive Advertising Market Size by Product (2018-2025)
Figure Global Interactive Advertising Market Size by Product in 2025
Table Global Interactive Advertising Market Size by Application (2018-2025) (Million US$)
Figure Global Interactive Advertising Market Size by Application (2018-2025)
Figure Global Interactive Advertising Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

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