Global Sales of American Whiskey to Increase as Manufacturers Introduce New Flavors

Published On : 27 Dec 2016

The growing disposable income of consumers across the globe is one of the prime reasons behind the growth of the global American whiskey market, states a report added by The report is titled ‘Global American Whiskey Sales Market Report 2016,’ is now available for sale on the website of The report studies key factors challenging and fueling the sales of American whiskey. The recent trends and opportunities in the market are also noted. The sales of American whiskey is studied both at the regional level and global level, allowing investors to get a clear idea of where the market stands in a particular region and global level.

The global American whiskey market is fragmented and is led by players such as Beam Suntory, Heaven Hill Distilleries, Brown-Forman, Gruppo Campari, and Diageo. These players collectively account for a large share of the global American whiskey market. Manufacturers are boosting the sales of American whiskey by adopting marketing strategies such as campaigns so as to enhance the level of awareness about their products among consumers. The players in the market are striving to achieve product variation to gain competitive edge. Pricing is another important factor on which players are competing with each other. Innovative packaging and new flavors are some of the key strategies used by manufacturers to attract consumers. International, big players are acquiring smaller players to expand their product portfolio. The degree of competition in the market is expected to remain high. 

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Some of the factors driving the global sales of American whiskey include rapid urbanization and changing consumer demographics. The growing demand for authentic drinks is another factor fueling the demand for products having high price such as small bourbons and rye whiskeys and this is likely to augment the overall American whiskey market. In addition to this, efforts by players to develop new flavors in the market are expected to lead to a significant increase in the sales of American whiskey. 

The American whiskey market can be segmented on the basis of distribution channel and geography. On the basis of distribution channel, the market can be segmented into on-trade, supermarket and hypermarkets, and specialty retailers. Of these, the sales of American whiskey is significant from supermarket and hypermarkets. The growing penetration of these modern retail channels is behind the growth factor of this channel. By geography, the American whiskey market is led by North America and is expected to continue doing so. 

Some of the vendors in the global American whiskey market are Boone County Distilling, Alltech Lexington Brewing and Distilling, Sazerac, Alexandrion Grup Romania, Boundary Oak Distillery, Barrel House Distilling, Kirin Brewery, Willett Distillery, and Michter’s Distillery. 


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