Success-hungry Companies Pitching their Products to Younger Population in United States Water Bottle Market

Published On : 16 Jun 2017 has added a new research report to its repository, titled, “United States Water Bottle Market Report 2017.” It studies the different facets of the market after segmenting it based on various parameters. It sheds light on the size of the market both in terms of value and volume and on its competitive dynamics too. It also presents a qualitative analysis of the various growth drivers and restraints in the market.

The U.S. is a relatively mature market for water bottles and also a highly regulated one. This is already resulting in the swift uptake of reusable water bottles that are known to be less polluting. Leading players in the market are mostly pitching their products to the young demographic who are more likely to travel, cycle, or go to schools and colleges where they need to tag along a bottle. To increase sales, they are coming up with new varieties of bottles having attractive appearance, functionalities, and manufactured from materials less likely to cause harm to the contents. 

Depending upon the types of water bottles available in the U.S. market, the report segments it into metal bottles, plastic bottles, and glass bottles. While plastic bottles are a key product segment at present, rising awareness about the harmful effects of plastic are driving consumers toward metal bottles. Stainless steel bottles, particularly, are gaining traction. 

Get PDF of Research Summary Of The Repot:

Plastic bottles have a negative impact on the environment as they are non-biodegradable and also on the users’ health as they have toxins, including Bisphenol A (BPA) which can seep into the water.  This has resulted in many regulations being framed against their rampant use. Glass, is the safest of all, but is unwieldy to carry around on account of its breakable nature and weight.

Depending upon the channel of sales, the report further divides the global market for water bottle into online and in-store (offline). Currently, both are managing to drive substantial sales. Going forward, however, the online sales channel is predicted to contribute the most to the market due to the rising ranks of tech savvy population under 35 shopping for most of their daily and luxury needs online and the deepening penetration of the smartphones.

The regional markets studied in the report include Pacific Region, South Atlantic, Mid-Atlantic, West South Central, and New England, among others. The report examines the size, dynamics, and prospects of the water bottle market in each region. 

The report finds that players in the U.S. water bottle market need to adapt to the shifting preferences of consumers to stay on top of the game. In order to do so, it has to assess properly the change in demand scales and structures. To help savvy companies strike the right marketing decisions, the report leverages market-leading analytical tools such a Porter’s Five Forces that identifies opportunities and threats awaiting them. Some of the key players profiled in the report are Thermos LLC, Lock&Lock, Tupperware, PMI, Camelbak, Platypus, Zojirushi, and Contigo. 

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