Published On : 21 Nov 2016
QYResearchReports.com’s comprehensive collection of market studies on food now includes a report, titled “Global Sugar Confectionery Market Research Report 2016.” It presents an executive-level blueprint of the global sugar confectionery market, analyzing the various factors influencing its growth from 2016 to 2061. The report also presents a detailed assessment of the vendor landscape in the market to give stakeholders a clearer perspective of the prevailing dynamics.
The rising demand for brands and private-levels and the emergence of sugar-free confectioneries are pegged as the primary factors supporting the growth of the global sugar confectionery market. Furthermore, the market is also expected to benefit from the rising focus on product innovation aimed at gaining better traction. With people living in developing nations willing to spend more frivolous purchase, considering the rise in their disposable incomes, the revenue generated by the sugar confectionery market is projected to increase.
The report provides a thorough study of the global sugar confectionery market, covering aspects such as defining various products, segmentation based on various parameters, participants in the supply chain, and others. Using Porter’s five forces the bargaining power of suppliers and buyers in the market is gauged. The analysis has also helped in determining the degree of threat from substitute and new entrants present in the market. It also helps analyzing the degree of competition prevailing in the market.
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The growth witnessed in the retail market and expansion of product portfolio are key factors spurring the demand for sugar confectioneries. In order to emerge dominant, the prominent companies often heftily invest in marketing strategies and advertising campaigns. In this regard, social media has made a name for itself as one of the most viable promotion tools for domestic retailers. As companies make notable efforts to capitalize on social media for leveraging their offers, the global sugar confectioneries market will witness robust increase in demand. In addition, the players are likely to focus more on developing economies to boost their operation and expand the market share they hold.
On the downside, the alarmingly rising cases of diabetes and growth inclination towards healthy lifestyle worldwide will limit the sale of sugar confectioneries to an extent. In the future, these restraints are likely to pose increased threat on the market. Moreover, the rising preference towards healthier alternatives such as dark chocolate and surging competition from the unorganized sector and local retailers are a few of the key challenges that established players in the market may have to face in the near future.
Nevertheless, the market sees opportunity in the increasing demand for organic and natural candies and other sugar-free alternatives. This is likely to create growth opportunities for the market in the near future.
To study the market’s vendor landscape, the report profiles companies such as Mondelez International, HARIBO, Ferrara Candy, Nestle, Wrigley, Albanese Confectionery Group, and others.