Published On : 06 Sep 2018
Data is an integral component of most professions, as many operations and their efficiency depend on this factor is managed. With the software industry spreading its web of penetration in a plethora of sectors, a substantial demand for managing data collection and analysis exists. And a specific data management system catering to particular type of customers exists, thus giving rise to the global subscriber data management market.
This data management is majorly present in the telecommunications sector. And with a rising number of network technologies along improving connection speed and cloud computing systems, the global subscriber data management market is expected to witness exemplary growth in the near future. Employing subscriber data management tools in telecommunication systems provides a number of advantages. Efficient integration of different components, providing access to numerous features such as protocol translation and data schema manipulation along with quality data transformation are some of the prime benefits of the data management systems.
A rapid rise in the use of mobile devices and mobile users too is fueling the global subscriber data management market’s growth. Increasing use of mobile devices facilitates greater demand for the need of mobile operators to synchronize subscriber information with ease, which is fueling progress in the subscriber data management market. Moreover, a surge in the requirement to reduce operational expenditures is further expected to provide an impetus to the market’s expansion during the next few years.
However, the complexity in design of subscriber data management solutions acts as a key restraint of this market. Moreover, high costs of installing relevant systems discourage new and less popular telecommunication providers with less capital to invest in this sector. The global subscriber data management market is geographically restrained too, as it might be difficult to set up telecommunication systems and devices in remote and underdeveloped regions. In this context, lack of expertise and volatility in supply of raw materials also acts as an obstacle to the market. However, many players in this field are focusing on introducing user-friendly and low cost solutions. This is certainly expected to reduce the impact of restraints during the forthcoming years.
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The global subscriber data management market is highly competitive and fragmented in nature with the presence of large number of market players. Most of the companies are imparting heavy focus on providing high quality products and services to their customers. This strategy is carried out to improve customer retention and expand revenue generation.
With new players being projected to enter the market in the near future, the competition is expected to get tougher. Many service providers are undertaking extensive research and development to enhance their subscriber data management systems. Nokia, Huawei, Oracle/Tekelec, Alcatel-Lucent, Amdocs, Ericsson, HP, IBM, Siemens Networks, Openwave Mobility, Redknee, and UnboundID, are key players operating in the global subscriber data management market.
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