Rising Trend for Photocards and Calendars to Drive Global Printing and Merchandise Market

Published On : 19 Dec 2018

Increasing demand for customized personalized gift and décor products which include photo is one of the factors propelling growth of the global photo printing and merchandise market. The market likely to witness significant growth owing to rising popularity of 3D printing is popularly adopted technology and the major part for the Smartphone app users and owner which is likely to expand in coming years. The global photo printing and merchandise expected to witness considerable growth during the course of forecast period from 2018 to 2026. These products are majorly utilized by the corporate industry to offer customized gift. These are some of the factor bolstering growth of this market in coming years. In addition, the calendars and photocards are some of the important photo merchandise products. 

The manufacturers of the photo printing and merchandise are continuously launching new designs and products to attract more and more consumer.  This can be another factor propelling growth of this market in near future. Moreover, the sale of these personalized products is likely to increase in with the increasing number of outlets and shop in the malls. This is another factor majorly contributing to the growth o this market.

Low Life Span of Products May limit Growth of Global Photo Printing and Merchandise Market

On the other hand, low life span of the products likely to hamper growth of the global photo printing and merchandise market in coming years. However, rising disposable income of the population and improving living standard of the people in developing economies likely to support growth of this market in coming years.

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Presence of Large and Small Players to Boost Market Growth

The global photo printing and merchandise market is fragmented in structure due to presence of large and small scale industries in coming years. Some of the players spearheading in the global photo printing and merchandise include Shutterfly, Inc., Snapfish, Bay Photo Inc., and Cimpress N.V. The manufacturers are highly focused toward new innovation and design and this likely to strengthen presence across the globe.

North America and Western Europe Together account for Significant Market Growth

On the geographical point of view, North America and Western Europe together account for maximum market share in the global photo printing and merchandise market. In addition, China and South East Asian and developing Asian economies is likely to register significant growth opportunities in near future. The growth of this market is mainly contributed to the growing ecommerce industries. The rising usage of smartphone application in sharing photos and capturing photos likely to fuel growth of this market in near future. Additionally, rising wireless connectivity and constantly improving broadband infrastructure likely to boost growth in near future.

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