Demand for Maintaining Aesthetically Pleasing Smile to Augment Growth of Global Oral Care Products Market

Published On : 12 Oct 2016 added a new report on the global oral care products market to its repository. The report provides an overview of the prevailing trends and opportunities in the market and include expert analysis of the factors that will impel its growth. It is titled “Global Oral Care Products Market Professional Survey Report 2016” and is available for sale on the company website. 

The global oral care products market has witnessed several technological advancements in the last decade, which have translated into opportunities for the launch of innovative and high-performing products. While this gave significant boost to the market, it also enabled the leading players in expanding their geographical footprint. The report includes an analysis of the opportunities existing in the developed markets as well as in emerging economies. Based on in-depth study it provides recommendations to the market players for suitably modifying their strategies to gain from the available opportunities. 

Every stage in the value chain of the global oral care products market is analyzed in the report in detail. The analysts have made efficient use of the industry-leading analytical tools to provide a preview of the future bargaining power buyers and suppliers. It finds that the conventional oral products manufacturers are under plausible threat of the organic and natural oral care products. The report also provides exhaustive information about the regulatory environment across major economies and its potential impact on the market operations. 

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The growing awareness regarding oral hygiene, which has remained the key driver of the market, has encouraged a paradigm shift from conventional products to innovative formulations and natural alternatives. The increasing importance attached to maintaining an aesthetically pleasing smile and oral hygiene are factors that are collectively driving the global oral care products market. Furthermore, the increasing geriatric population is projected to create positive opportunities for the market as well. Besides this, the increasing willingness of consumers to spend on enhanced oral care products will aid the market in moving further. 

Consumers, especially those living in urban areas, have considerable accelerated their spending in aesthetic dentistry, which in turn is fuelling demand for ancillary oral care products. A significant expansion of the dental tourism market is also expected to give boost to the oral care products market. Furthermore, with the trend of automated toothbrushes and vibrators catching on across developing nations such as India and China, the oral care products market is expected to gain significant impetus in the forthcoming years. 

On the downside, the market is fraught with various challenges such as the need for developing safer ingredients and product recalls. However, regulations governing the market have eased over the years. This is expected to make it easier for market players to expand their geographical footprint, while offering their products and competitive pricing. 

Some of the leading companies expected to gain from the aforementioned trends are Colgate-Palmolive, Dentaid, Johnson & Johnson, Oral-B Laboratories, GlaxoSmithKline, Kao Corp, Procter & Gamble, and others. 


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