Smartphones and Smart Wearables Providing Major Impetus to Global OLED Microdisplay Market

Published On : 23 Aug 2018

OLED, short for organic light emitting diode, is a futuristic display technology that is fast supplanting LCD displays for mobile applications, microdisplays, and TVs. OLEDs are produced from thin films of organic light emitting materials that emanate light when electricity is applied. With unprecedented progress in the smartphone and wearable market worldwide, the global OLED microdisplays market is predicted to soar. 

It is said that an average smartphone user looks at the screen almost about 88 times in a day. Then there are smart watches and other displays. OLED microdisplays are being used for those. Growing incomes of people worldwide leading to sales of such products and many new smartphone and smart wearables being unveiled every now and then is serving to promote the global OLED microdisplays market big time.  

Augmented Reality and Virtual Reality Spells Opportunity for Global OLED Microdisplay Market 

Another application area of OLED microdisplays expected to go mainstream in the near future is the Virtual Reality (VR) and Augmented Reality (AR) glasses – such data glasses use OLED microdisplays. The overall shallow depth brought about by the self-luminous properties of OLEDs and their excellent contrast ratios is perfectly suited to the products. Such rising cutting edge applications are expected to majorly fillip demand in the global OLED microdisplays market. Sony’s new OLED Microdisplay sets sights on cameras and AR glasses. 

Continued thrust on product development is also expected to bode well for the global OLED microdisplays market. Prominent producers of electronics goods are seen foraying into the space with new products to gain an edge over their rivals. Take for example global giant Sony Corp. With its new OLED microdisplays, it has set sight on cameras and AR glasses.

Nascent Market Needs to Overcome Challenges

The global OLED microdisplay market is currently in a nascent stage and is waiting to explode. But, along the way, it also needs to overcome certain technological challenges in order to harness the complete potential of OLED technology in data glasses and AR and VR applications. Researchers still need to work on very high brightness and efficiency, better yields for large chip areas, integrated eye tracking, curved surfaces, and transparent substrates. 

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Besides, OLED technology which achieves full-color displays leveraging color filters or shadow masks also see the resolution and efficiency being affected by it. To overcome the challenge, researchers are trying out new approaches to build microdisplays having high resolution, high efficiency, and longer operating time. 

The various types of products in the global OLED microdisplays market are 9.6m pixel pitch, 6.3m pixel pitch, 9.3m pixel pitch, 15m pixel pitch, and 12m pixel pitch. Currently, they are being utilized by the automotive, healthcare, industrial, and entertainment sectors. But application areas are set to increase in the near term.

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