New Report Provides Holistic Overview of Global Sweetener Consumption Market

Published On : 11 Feb 2016

Brooklyn, New York, February 11, 2016: recently announced the addition of a report, titled “Global Sweetener Consumption 2016 Market Research Report”, to its repertoire. The report provides a comprehensive overview of the global sweetener market, covering aspects such as market definition, segmentation, growth drivers and restraints, and its growth trajectory.

The demand for artificial sweeteners has surged exponentially in the last few years and it is anticipated to grow further in the near future. High-intensity sugars and high-intensity fructose sugar are the two major product categories to have been dominating the sweetener consumption market until recently. However, as consumers become increasingly aware about the adverse health implications of added sugar, particularly fructose, the market for sweetener consumption will need to explore healthier alternatives to maintain the revenue it generates globally.  

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Added sugars are often associated with debilitating health conditions such as tooth decay, diabetes, and obesity. The rising consumer demand is therefore forcing manufacturers to reduce sugar content in their products and instead use natural alternatives for flavoring. While this may have a negative impact on the consumption of conventional sweeteners, it will fuel demand from the alternative sweetener market to an extent.

The report provides a holistic overview of the growth trajectory exhibited by the global sweetener consumption market. It studies the market from ground-up, considering all economic, social, and political factors influencing the prevalent market dynamics. The authors of the report have conducted an investment feasibility analysis to study the prospects of the enterprises interested either in investing in the market or increasing their existing investment.

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To provide a 360-degree blueprint of the market, the report also includes an in-depth analysis of its prevailing competitive landscape. Leading enterprises operating in the market are profiled and their financial reports are referred to for the purpose of the study. Using SWOT analysis, the strengths and weaknesses of the companies profiled are explored and the key threats and opportunities influencing their business decisions are studied in detail.

The effect of Porter’s five forces on the market operations is also studied in detail. The study conducted provides a substantial idea about the bargaining power of both suppliers and consumers. The analysis also gives an idea about the threat of new entrants and substitutes in the market. The report is, therefore, conducted with the intent of updating the industry stakeholders about the prevailing market trends and how the same are likely to change over the next few years.

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