Global Jeans Market: New Trends in Leg Silhouettes Dents Share of Denims

Published On : 07 Nov 2016

The report featured on QYResearchReports, titled “Global Jeans Market Research Report 2016”, offers an in-depth analysis of the market, particularly in Southeast Asia, North America, and Europe. It studies the aforementioned regions on the basis of production processes, prices, revenues, and market share. The report also focusses on countries such as China, Japan, and India in Southeast Asia on account of their powerful impact on the market. The report further lists some of the industry majors and segments their prominent offerings based on application, type, and specification. 

As a clothing item that came into being in the late 19th century, jeans have survived the vagaries of time and trends to still find a place in people’s wardrobes. It has evolved over the years to become more sophisticated and trendy. Among jeans, those in denim, are most popular and commands a lion’s share in the market. Its usage peaked in 2005-2006 due to the premium denim trend, which allowed shoppers to purchase higher quality jeans at multiple price-points. Post that, however, its market share has been declining on account of quality issues and stiff competition from new forms of clothing such as leggings and yoga pants. 

North America, which has been traditionally associated with jeans Market has ironically reached a point of saturation in the recent past. This is mainly on account of the lack of new offerings in jeans and a shift towards more trendy and comfortable apparels such as yoga pants and leggings among the discerning millenials. This has led to its market actually declining in 2015 and in the coming years too, the market is slated to register lackluster growth. The U.S. market for jeans is highly competitive with a broad range of domestic and international players from small to large manufacturers fighting for profits.

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The scene in India and China, in contrast, has been upbeat. Despite the onslaught of better substitutes such as yoga pants and leggings, jeans continue to be popular in the two countries that have recorded the fastest economic growth in the recent past. Their massive population, burgeoning middle class, rapid urbanization, phenomenal growth of the e-commerce sector, and westernization of the youth have supported the market. In India, Levi Strauss India has been a key player in the market and is slated to maintain its improved performance in the near future both in the men’s and women’s jeans section. In China’s highly fragmented market, VF Asia Ltd has been a force to reckon with. Other brands such as Lee and 7 For All Mankind have managed to retain their toehold too.

The market in Japan has been experiencing difficulties of late on account of new forms of trousers finding an increasing number of takers in the country. Skinny stretch jeans, however, have proved to an aberration on account of a continued healthy demand. 

Besides detailing the performance of various geographical regions, the report also studies the main players in detail. Some of the noteworthy vendors are Balmain, 7 For All Mankind, Calvin Klein, American Eagle, H&M, Levi’s, Gap, Outfitters, Wrangler, Lee, Miss Me, Rock Revival, and Jessica Simpson.



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