Growing Research on Improving Efficacy of Cationic Conditioning Polymers to lead to Better Formulations

Published On : 17 Aug 2018

The market for cationic conditioning polymers has made constant strides over the past few years, supported by the rising applications in making a range of skin and hair-care products. The conditioning efficacy of cationic polymers to improve the features and endow additional benefits to hair care products has led to their extensive usage in shampoos. Cationic polymers can be either natural or synthetic and are compared to other conditioners are more effective in improving the overall performance of the various modern shampoo formulations. This can be attributed to their better mode of action, ensuring improved coacervation, thus propelling their uptake in a variety of shampoo formulations. 

Trends and Dynamics Influencing Demand Trajectories

Prospects are Vast 

According to estimates by, the market for cationic conditioning polymers is witnessing promising prospects emanating from their applications in the personal care industry. To put things in perspective, the global market stood at US$ 370 Mn in 2017 and is projected to expand at a compound annual growth rate of 6.8% from 2018 to 2025. The steady demand will pull the market to reap a revenue worth of 630 Mn by 2025 end. 

Factors Affecting Demand Dynamics 

The rising usage of cationic cellulosic polymers to formulate anionic surfactants used in shampoos, body washes, and a variety of skin care products is a key factor positively influencing the market dynamics. Various types of cationic conditioning polymers are found to be effective in improving the conditioning performance of shampoo solutions. Of special significance is the application of guar gum-based cationic polymers which are emerging as potentially effective for conditioning wet hair. However, their performance is limited given the presence of its build-up after the hair is washed. 

Demand for Guar Gum-Based Cationic Conditioning Polymers expected to be Promising 

The market is benefitting from a growing significance of guar gum polymer derivatives that use quaternary ammonium compounds in recent years. However, cellulose-based cationic conditioning polymers still are expected to account for a sizeable share at present. The segment held the share of 53.17% of the overall global market in 2017. 

Over the past few decades, there have been a growing body of research and clinical studies on assessing the conditioning efficacy of these cationic polymers. This has led to constant improvement in formulations for hair care products.  

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Factors Affecting Overall Competitive Dynamics

The cationic conditioning polymers market is somewhat niche and features the presence of a copious number of manufacturers. This makes the landscape increasingly competitive. However, the market is fairly consolidated with only a handful of manufacturers enjoy sizeable shares. The top players are Solvay S.A. and the Dow Chemical Company. These players succeed in staying ahead of others based on their sheer technological competencies and vast product development capacities. This is also the key reason that has thwarted the rapid entry of new players. Nevertheless, the higher share of profits than most other conditioners keep the market lucrative. 

Some other key players holding prominent shares in the overall market are Guangzhou DX Chemical, Tinci Materials Technology Co., Ltd., Clariant, Ashland Inc., AkzoNobel, Lubrizol, Evonik Industries AG, and BASF. 

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