Growing Necessity to Reduce Collisions to Improve Sales of Automotive Vision Systems

Published On : 13 Nov 2018

Human vision has its own limitations, which is why automotive vision systems are installed to make clearer assessments. An automotive vision system is designed to inspect that tiniest details that cannot be seen by the human eye, which has enabled better detection of objects, recognizing them, and tracking them. Installations of these systems in vehicles has allowed the driving experience to be a safer one. In recent years, demand for automotive vision systems that come with better resolutions and high lens power have tremendously contributed to the increasing sales of the global automotive vision systems market

ADAS to Lead Global Market as Awareness about Road Safety Increases

The various types of automotive vision systems available in the global market are advanced driver-assistance systems (ADAS),  night vision system (NVS), adaptive cruise control (ACC), lane keep assist system (LKAS), blind spot detection (BSD), and lane departure warning (LDW), and others. Out of these, the demand for ADAS is expected to soar in the coming years as awareness about importance of vehicle safety continues to grow. ADAS is predominantly being used for improving visibility and detection of problem areas while driving in low-visibility weather thereby reducing chances of collision and making the experience a safe one.  Revision of ADAS over the years has brought in a spectrum of features to it such as detection of high-speed vehicles, pedestrians, traffic signals, lane-keeping assistance, and other warnings that are aimed towards making driving better.

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The growing awareness amongst civic authorities and public in general about road safety has won the global automotive vision systems market increasing number of consumers. The ongoing efforts to reduce accidents at night due to low light and unforgiving weather conditions has got many big manufacturers to invest in making their vehicles rich in features that add value to their product. Tough seen as a luxury feature the demand for automotive vision systems is slow gaining momentum as budget vehicles are changing their strategies. Some of the popular vehicles using these systems are Bentley Bentayga, Audi A8, Rolls Royce Wraith, BMW 7series, Mercedes-Benz S-class, Cadillac CT6, and Audi Q7. 

The leading players manufacturing these systems are Continental AG, NXP Semiconductors, Robert Bosch GmbH, Delphi Technologies, ZF Friedrichshafen AG, Autoliv Inc., Stemmer Imaging Ltd., SMR Deutschland GmbH, and Omron Corporation.

North America and Europe to Dominate as Budgets for R&D Remain High

Analysts predict that North America and Europe will collectively come to hold a leading share in the global automotive vision systems market. This dominance will be attributable to their edge over others in terms of innovation, strong presence of companies, and higher budgets for research and development. However, Asia Pacific is also projected to be a key regional market in the coming years as automobile manufacturing in developing countries of India and China is expected to spur demand for automotive vision systems. 

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