Use of Automotive Ambient Lighting to Enhance Spacial Perception among Drivers to Boost Market

Published On : 06 Jul 2017 has announced the addition of a new market intelligence report, titled “Global Automotive Ambient Lighting Market Research Report 2017.” The comprehensive report on global automotive ambient lighting offers in-depth insights into the key drivers and restraints, promising trends, emerging opportunities, recent technological advancements, and competitive landscape in major regions. The research provides a detailed assessment of recent cutting-edge technologies in automotive lighting and the factors influencing the applications of automotive ambient lighting. It estimates the growth rate of various segments over the forecast period (2016–2022). 

The study takes a closer look at the recent design innovations giving rise to a wide spectrum of stylish and flexible ambient lighting systems. The strategies of vendors to increase the installation of automotive ambient lighting for passenger cars and commercial vehicles are highlighted in the report. The analysis covers the market status of various segments in major regions such as EU, Asia Pacific, and North America, with a focus on India, China, Japan, the U.S., and South Korea. The recent mergers and acquisitions in these regions affecting the competitive dynamics are evaluated in the report. The major product segments in the report are light-emitting diode (LED) Ambient Lighting Control Module (ALCM), lasers, organic light-emitting diode (OLED), and Xenon Lighting. 

The growing popularity of LED technologies in designing innovative and customized ambient lighting for private vehicles is expected to boost the market. The popularity of gentle ambient lighting to enhance the mood of drivers is expected to gain traction in the market. The use of LED lighting technologies in providing homogeneous lighting options for decorating interiors of cars is gaining prominence among car owners, thereby expected to catalyze the market growth. The application of ambient lighting to enhance the aesthetic appeal of interior cabins has been a key factor stimulating the demand for these systems. The use of ambient lighting to enhance spacial perception among drivers has been a prominent trend among automakers, expected to open up exciting opportunities for market players. 

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The demand for comfort, convenience, and safety among the drivers in a variety of driving conditions, especially in poor-lit areas, is anticipated to bode well for the automotive ambient lighting market. The complaints of distracting glares by drivers is a key concern likely to impede the demand for automotive ambient lighting systems in the coming years. In addition, the unconfirmed link between ambient lighting and driver’s performance is also expected to negatively influence the market. Nevertheless, the advent of ambient lighting for mid and high-end luxury cars is expected to open lucrative avenues for vendors to capitalize on. Furthermore, the automakers are actively exploring innovative ways for developing interior lighting for vehicles to attract car buyers and increase the acceptance of the technology among drivers. 

Prominent players vying for a sustained share in the automotive ambient lighting market are Speedwav, SMR, OSRAM Licht AG, Stanley Electric, ICHIKOH INDUSTRIES, LTD., Zizala Lichtsysteme GmbH, Valeo, Magneti Marelli, GE Lighting, KI Holdings Co., Ltd., and Hella. 


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