3D Television Market Growth Trajectories to hinge on Industry Efforts to Viewers in Entertainment Industry

Published On : 21 Jun 2018

Not long back, there was surging consumer interests in 3D Television (TV) in 2010, when the science fiction film, ‘Avatar’, caught consumers imagination world over. The film piqued the curiosity of consumers who were looking to feast on some innovative visual effects. Back then, 3D TV was being pitted as the next big transformation in the home entertainment space. But the 3D functionality failed to gather steam among consumers at large, despite the constant push and the wave of support the technology received continuously. The repercussion is already being witnessed as the TV industry at large is focusing on capitalizing on 4K, HDR, and an assortment of smart TV features to engage savvy consumers.

A report by QYResearchReports, presents a critical look at several factors that influence the prevailing and emerging dynamics of the 3D television market. The study squarely assesses various strategies adopted by key TV consumers to entice consumers and consolidate their positions. 

Factors that Shaped Demand Dynamics 

The popularity of 3D television seemed to be facing flak over the past few years. In 2016, a giant TV manufacturer Samsung, a South Korean multinational conglomerate, decided to stop making TV sets with 3D functionalities. A year later, two other large TV manufacturers, LG and Sony, towed the line. Hence, this leaves no major manufacturer of 3D TV in the global market as of now.  

There are several factors that attributed the constant slump in demand for 3D TV, the lack of popularity being one of them. The 3D technology feature hasn’t been on the top of the mind for many a consumers buying TV for the past few years, contend experts. The lack of a serious innovation in the 3D viewing accessories such as 3D-enabled glasses is a crucial factor accounting for the declining popularity. It is believed that several savvy consumers weren’t so amused with using the clunky smart glass--Google Glass—to watch 3D TV. 

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Another factor that might have made a large dent in demand for 3D TV could be the paucity of good animation movies after 2010, the development through which the wave of popularity for 3D TV technology had stemmed. 

Developments that may Revive Demand for 3D Television

Be that as it may, several TV manufacturers and market players tried to revive the consumer sentiment by making the technology more affordable and fueling the enthusiasm at theaters. However, how far have they succeeded is open to debate. The huge demand may make a comeback if the 3D feature was available without glasses for a large number of consumers. For instance, offering 3D capability on 4K-resolution OLED TV was a good effort but failed to create ripples in the demand. The market could also benefit from ongoing research and development activities to find potential strategies to entice viewers for buying 3D TVs. 

Some of the players with an attractive share in the global 3D TV market are TCL Corporation, Hisense Co., Ltd., Videocon Industries Ltd., Vizio Inc., Toshiba Corp, Sharp Corp Ltd., LG Corp., and Samsung. 
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