Published By : 18 Jan 2018 | Published By : QYRESEARCH
Google Fi added unlimited data service to its portfolio with the introduction of ‘bill protection’, a service aimed at providing low-cost wireless connectivity. In a bid to outdo the competitors, google has launched this service with a feature that distinguishes it from competitors; the customers are only required to pay for the amount of data they use instead of paying a fixed amount irrespective of data usage. This is likely to attract customers who have low data requirements for their daily browsing. Google Fi’s main competitors in the market for wireless data services include AT&T, Verizon, and Sprint.
Enhancing Data Usage for Customers
The Fi plan is priced at $80 per line which is not a very cheap rate but is certainly better than the offerings of the competitors. The unlimited plans given out by competitors require the customers to pay a fixed fee every month. While this is often exploitative for consumers with low data usage, users with exorbitantly high consumption of data subscribe to these plans without any qualms. Until now, Google Fi customers were required to pay $20 per line and a $10 for each gigabyte consumed. This made the plan expensive for consumers who could easily avail unlimited data services from other providers at a much lower cost. However, the new unlimited feature by google would require the users to only pay the line cost of $80 even if the data usage exceeded 6 GB in a month.
Google states that customers would be at ease because they do not have to do anything different to prevent themselves from being charged for extra data usage. Although google hasn’t specified the number of subscribers it currently has for the service, it would be interesting to see the response of the customers.