Published By : 20 May 2016 | Published By : QYRESEARCH
Organic products are manufactured making use of natural ingredients of plants and produced in an eco-friendly environment. In the last few years, the awareness concerning the use of natural ingredients for producing personal care products has been gaining intense popularity. In addition, the growing inclination of consumers towards the use of organic products is one of the key factors responsible for the fast-paced growth of the global market for organic personal care products.
Moreover, the harsh chemicals that are used in these products and its related side-effects on the skin is expected to augment the use of organic products among the consumers across the globe. On the other hand, the short shelf life of the organic personal care products is one of the major concerns that are faced by the key players operating in the global market. As a result, companies are making efforts and spending a vast amount on research and development activities in order to tackle the issues.
The global market for organic personal care products can be classified on the basis of product type into:
The increasing health awareness among the consumers, expanding product portfolio, and increasing distribution channels across the globe are some of the major factors projected to boost the demand for organic personal care products in the next few years. In addition, several new regulations supporting the organic way of life is encouraging new consumers, boosting the sales of the products in the near future. On the flip side, the high costs of organic personal care products is expected to curb the growth of the market in the coming years.
The rising popularity of the organic personal care products has attracted several players to participate in the market and gain the competitive advantage. These players are spending a huge amount on advertising and marketing activities in order to increase the sales of the products. Some of the leading players are The Hain Celestial Group, The Body Shop, Estee Lauder, and Yves Rocher. Many other players are expected to step into the market in the near future.