US$4.2 mn Raised by Tech Will Save Us to expand its Toy Range

Published By : 16 Mar 2018 | Published By : QYRESEARCH

The U.K based startup, Tech Will Save Us has recently raised about US$4.2 mn in a Series A funding mainly led by Initial Capital. These funds will be used by the company mainly to expand the proliferation of toy products.

More about the Funding Acquired by Tech Will Save US

The company Tech Will Save Us from U.K. majorly manufactures interesting toys for kids, and has certainly created some excitement with its “hackable” toy range. This enterprise now plans to partner with Disney, to design a Marvel Avenger toy kit. To do this, they raised funding from Initial Capital, wherein the Series A round included Backed VC, UnItd-inc., All Bright, and Leaf VC. Investors such Martin McCourt (ex CEO of Dyson), Chris Lee (co- founder of Media Molecule), and Jonathan Howell (CTO of, also were a part of this funding.

The Marvel Avengers themed kit is aimed at children to make superheroes and complete missions in the form of toy games. This kit is intended to cultivate a bright future for kids, and make them stay away from being fearful and being passive to technology. Tech Will Save Us was founded by wife and husband duo Bethany Koby and Daniel Hirschmann. Together, they have developed a range of digital and physical toys through wherein playing can be combined along with STEM education. The company sells its products online directly as well as through retailers such as John Lewis, Amazon, Best Buy, and Target. As per reports, the companies has customers in more than 97 countries.

Tech Will Save Us cover a varied product range, which are suitable for all age groups. The kit made launched by the company is expected to cover electronic dough products, wearables, wherein kids can program their own games, participating in activities that involve movement, and building own gaming consoles.

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