US Wine Exporters Study Demand Patterns in China Wine Market

Published By : 15 Apr 2015 | Published By : QYRESEARCH

Several wine exporters in the U.S. have tried to understand the factors that will drive the white wine market in China. This question has remained unanswered for years that what sort of white wines will the people of China prefer consuming. Studies and observations over a period of time have indicated that there exists a strong connection between a prime component in red wine called resveratol and lower incidence of heart disease. This is one key factor that has a major influence on wine drinkers in China. 

Cultural influences and peer pressure has made people in China conclude that white wine is nothing but liquor. This is what makes it difficult for U.S. wine manufacturers to penetrate into the China market. According to a professor at the China Agricultural University, it is a matter of time and awareness that will change the thought patterns of wine consumers in China. Recently there was a symposium that was held in China which brought together several business heads and scholars to discuss the matter of “jiu”- the Chinese term that defines alcoholic beverages. The main rationale of the symposium was to analyze and evaluate China’s history with alcoholic beverages such as spirits, beers, and wines and also understand the future of this market in China. There are numerous wine counties that are interested in understanding the wine consumption culture in China. 

In 2014, Sonoma County had visited China for two weeks in order to get a closer look into the China wine market. It has been concluded that China is till date quite a small market for exports of U.S. wine since in 2014, the total wine exports from U.S. to China was only US$71 million out of a total global share of 1.5 billion. This figure in fact indicates that since 2013, there has been a fall in exports by almost 7%. One of the main factors for such a decline has been the implementation of austerity measures by the China government which has had an adverse impact on the sale of wine. 
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