Published By : 31 Dec 2015 | Published By : QYRESEARCH
The sports nutrition market has been primarily fuelled by the rising health concerns of obesity and the increasing awareness on physical appearance globally. The upsurge of new consumer bases such as lifestyle and recreational users have been increasingly targeted by the manufacturers of sports nutrition. Manufacturers are launching innovative products to cater to the growing needs of consumers, depending on their preferences and tastes. The rising product accessibility via conventional mass market channels such as hypermarkets and supermarket convenience stores and other online channels have supported the demand for sports nutrition products. The industry for sports nutrition is experiencing an exponential growth in a broad spectrum of markets unlike a number of consumer-packaged goods.
The prime developments seen in the market are as follows:
Thus, the sports nutrition market will encounter stable growth especially within business-friendly markets, which are lucrative markets for prime players to invest in. However, factors such as the use of controversial ingredients including steroids and the presence of numerous health alternatives can come up as major challenges for the sports nutrition market in forthcoming years.