Tinder and Bumble at Loggerheads

Published By : 05 Apr 2018 | Published By : QYRESEARCH

Two of the world’s most liked dating apps, Bumble and Tinder, are at loggerheads. The previous month, Match Group, which is the owner of Tinder and Match.com, Plenty of Fish, and OkCupid, sued Bumble for disrespecting its trademarks and patents, and for an ill use of trade secrets. In no time, Bumble fired back. First, it issued an aggressive open letter, in which it declared itself unintimidated. After that, it countered Match Group with a lawsuit of its own, where it accused the Texas-based company of coercing Bumble to disclose confidential information under the pretext that Match might buy it. According to Bumble claims, the lawsuit filed by Match is an attempt to chase off other investors by discrediting the company headquartered at Wilmington, Delaware.

The founder and the CEO of Bumble, Whitney Wolfe Herd, was among the co-founders of Tinder. In 2014, she left Tinder and launched her own dating app, called Bumble, with the promise of a much safer dating experience for women. The USP of this app, that only women can make the first move, resulted in an exponential explosion in the company’s user base. As per App Annie, an analytics company, Bumble was ranked the third most downloaded dating app in 2017. Tinder, however, was still on the top and Plenty of Fish stood second. A market insights manager at AppAnnie, Lexi Sydow, states that Bumble’s growth is huge. “Just a couple of years ago, it was nowhere near Tinder, which still, in terms of size, is much bigger than Bumble,” she added.

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