Seagram Coolers and Ciders Signs Sponsorship Agreement With the Tiger-Cats

Published By : 13 Jan 2014 | Published By : QYRESEARCH

The Brick Brewing Co. Limited globally announced about their exciting new sponsorship bond between their brand Seagram and the Hamilton Tiger-Cats Football Club. This sponsorship has allowed the Seagram to take rights in the spirit-based cider and cooler category for the next three years. It would be mostly available at the private boxes, concession stands, and commercial suites where alcohol and cider is sold throughout the Tim Hortons Field. 

Seagram would be displayed within the stadium promotional and signage activation camps during each of the regular season games and Tiger-Cats preseason sessions. In this manner, Seagram will be taken to a whole new level, and the company couldn’t be happier with this whole arrangement. 

George Croft - The Brick Brewing President and CEO also said that The Hamilton Tiger-Cats organization is a perfect akin of Seagram natural, water coolers, pure spring, and ciders. 

Also, Matt Afinec - The Tiger-Cats Senior Vice President and Chief Sales Officer commented that they are proud to ally with a Canadian brand like Seagram Coolers and Ciders. This brand is reputed and recognized and will play a vital role in delivering an excellent fan-experience in the Tim Hortons Field which is starting next season.

For Seagram coolers and cider, this sponsorship agreement is one-of-its-first kind of agreement that is expected to go beyond the Seagram merchandising, promotion, packaging, and advertising.
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