Rising Demand for Sports Nutrition Products from Recreational Users to Remain Key to Market’s Future Growth Prospects

Published By : 19 Dec 2016 | Published By : QYRESEARCH

It has been lately observed that the global consumer is becoming more open to the prospect of everyday usage of sports nutrition products as a convenient resort for maintaining general health and fitness. The many misconceptions surrounding these products that earlier limited the market for sports nutrition products to consumer groups such as core athletes and body-builders are steadily fading and the consumer base is being widened at an encouraging pace.

Increased Focus of General Population on Nutrition Leading to Increased Number of Casual Users
 A recent market research report published by Transparency Market Research states that the rising consumer base of casual/recreational users of sports nutrition products, people whose fitness regimens are often only limited to general exercise on intermittent or more frequent basis, will be one of the key defining factors of the future growth trajectory of the global sports nutrition market. The rising demand for sports nutrition products from these consumers has tempted many sports nutrition product companies to develop products especially for casual users.

As a result, the global market has witnessed a vast rise in the available product varieties with less complex and more convenient sports nutrition formulae. Easy availability of these products through retail channels such as supermarkets, grocery shops is helping companies to capture mass consumer attention and reap in the benefits of improved visibility on overall sales.

Emerging Economies to be High-growth Markets
The impact of rise of casual users of sport nutrition products is more profound in developing regions such as Asia Pacific, wherein rising disposable incomes are encouraging consumers to spend more on healthcare and general nutrition. The vast rise in gyms and fitness centers in emerging economies across the region is also driving the growth of the sports nutrition market as the purchase of these products is highly influenced by the advice of coaches and fitness instructors.

Transparency Market Research states that the global sports nutrition products market will exhibit a remarkable 8.5% CAGR over the period between 2014 and 2020. For promising returns on investment, an increased focus on the consumer group of recreational users, and thus the inclusion of products suiting them in product portfolios, and opportunities in emerging markets will be necessary in the near future.

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