Reconstruction of Sports Venues Emerges as Growth Opportunity for LED Market

Published By : 11 Mar 2016 | Published By : QYRESEARCH

Low power consumption, enhanced resolution, and negligible maintenance are the main factors responsible for the growth of the global outdoor LED display market. Rising customer preference towards advertising through outdoor displays has boosted the demand for LED billboards and LED mobile screens. Declining price of wide viewing angle outdoor LED displays will further augment the growth of the global outdoor LED display market. 

LED Screens across Stadiums Offer a Visual Treat to Audience

LED displays provide close-ups and slow-motion replay, thereby offering the audience a better visual treat. Widely used to broadcast live games, LED displays also connect with referee systems to maintain fair play. As the refresh rates of these LED screens are up to 800 MHz, there are no static images shown while broadcasting live games on television. With a high refresh rate frequency, LED stadium screens offer flicker-free video images. However, the high production costs of these LED stadium screens are restricting a majority of stadium managers from installing them. The LED stadium screens are an important medium to achieve revenue through brand advertising and promotional activities. Perimeter LED displays can edit any advertisement on real-time basis. Hence, traditional advertisement displays are being fast replaced with LED stadium screens.

FC Barcelona to Install LED Video Scoreboards at Camp Nou

A number of football clubs in Europe are restructuring their existing grounds, or are shifting to newly constructed stadiums. These new stadiums are being equipped with LED screens to offer a better view to the audience. For example, FC Barcelona had floated a tender last year for designing its two new stadiums- Palau Blaugrana and Camp Nou. After selecting a bid from the Japanese firm Nikken Sekkei, the club is expected to start work at Camp Nou in the 2017/18 season. Among other features, the new stadium will have video scoreboards utilizing the latest high resolution digital technology with LED type systems. Also, Olympics 2016 to be held in August this year at Rio de Janeiro has boosted the demand for LED stadium screens with the venues for various sports events getting revamped.

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