Quaker Oats Introduces Gluten-Free Oatmeal as Part of its ‘Select Starts’ Product Line

Published By : 27 Jan 2016 | Published By : QYRESEARCH

The major factors driving the growth of the global gluten free food market are rising consumer awareness about health benefits of gluten free food and weight management, and surging demand for gluten free bakery products. Globally, Europe is the largest regional gluten free food market. However, in terms of volume and revenue, North America is the fastest growing market for gluten free food products. The U.S. is the fastest growing country in the North America regional market. The gluten free food market in the U.S. is primarily boosted by increasing prevalence of celiac disease and consumer preference towards gluten free diet.

Among the different gluten free food product types, gluten free bakery products account for the largest share in the market, both in terms of value and volume and are expected to maintain the leading position in the near future. The global gluten free bakery products market is mainly driven by rise in consumption of gluten free biscuits. Further, growing awareness about gluten free bakery products has let the manufacturers to shift their focus from the specialty diabetic sector to gluten free bakery products.

Some of the key players operating in the global gluten free food market are Hain Celestial Group Inc, Dr Schar AG/SpA, Mrs Crimble’s, Boulder Brands Inc., Freedom Foods Group Ltd Enjoy Life Foods LLC, Genius Foods Ltd, and Ener-G Foods Inc. Foreseeing the surging demand for gluten free food products, Chicago-based Quaker Oats Co. has introduced a product line of gluten-free oatmeal. The gluten-free oatmeal is part of the company’s ‘Select Starts’ line. The product line includes oatmeals higher in protein or fiber content. Oats are naturally gluten free. However, sometimes grains of barley, wheat, and rye get mixed during harvest and processing. Quaker has mentioned that it has developed a process to remove stray grains so that its oatmeal meets the gluten free standards set by the U.S. Food and Drug Administration.

Back To Top