Product Innovation and New Flavors to Propel Global Chewing Gums Market

Published By : 29 Jun 2016 | Published By : QYRESEARCH

Chewing gums are soft and made up of cohesive substance that are expected to be chewed and not be swallowed. Chewing gums majorly comprise gummy materials, including chicle and is consumed widely across the globe. They are sweetened and flavored in order to allow the consumers to enjoy the taste of it. Some of the chewing gums are designed in a manner that the consumers can inflate it out of the mouth, which are commonly known as bubble gums.

The major types of gums available in the global market are:

  • Chewing Gum
  • Sugar-free Chewing Gum
  • Bubble Gum
  • Sugar-free Bubble Gum

Chewing gums are available in different flavors such as apple, cinnamon, raspberry, cherry, watermelon, peppermint, lemon, banana, and others. The major players active in the global chewing gums market are making efforts to introduce new flavors in order to attract new consumers. 

Chewing gums are very popular among kids as they are fond of candies and other sweet treats. However, the introduction of sugar-free bubble gums and chewing gums is estimated to attract adult consumers in the next few years. The rising awareness regarding a healthy lifestyle is projected to augment the growth of the sugar-free segment in the near future. 

Innovative Packaging to Augment Growth of Global Chewing Gums Market

Furthermore, the major players active in the global market for chewing gums are making efforts to introduce new flavors. They are emphasizing on innovations concerning the shape, taste, combination, and packaging of the product in order to boost the sales figures in the global market. The increasing number of distribution channels is also one of the major factors driving the global chewing gums market.

The prominent players operating in the chewing gums market across the market include Kraft Foods Inc., Ferndale Confectionery Pty Ltd., The Wm. Wrigley Jr. Company, Mondeléz International Inc, Mars Incorporated, The Hershey Company, ZED Candy, Haribo GmbH & Co. Kg, and Perfetti Van Melle.

The huge amount being spent on advertising and marketing strategies by the leading players is projected to contribute substantially towards the growth of the market in the near future. In addition, the increasing number of players in the market is estimated to offer new and innovative products for consumers, indirectly driving the overall market

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