Published By : 02 May 2016 | Published By : QYRESEARCH
Juice is one of the most consumed beverages by all the age groups across the globe. Juice is primarily an extract of any fruit or a vegetable and is consumed to enjoy the taste and nutritional benefits. The demand for juices has increased tremendously owing to the increased awareness regarding the benefits it offers and the increased popularity of juices as a healthy option in comparison with aerated drinks. In the overall beverages industry, juice holds a significant share and is projected to witness rapid growth in the next few years.
The increasing participation of players in the global juice market and the marketing techniques used by them has substantially increased the demand for juices in the overall market. In addition, the increasing distribution channels that are offering juices is another major factor augmenting the growth of the global juices market. The companies are making efforts to introduce new flavors and attractive packaging to attract new consumers worldwide. The introduction of organic juices with new flavors has created several opportunities for the major players operating in the global market for juices.
The growing popularity of juices in different parts of the globe has forced several players to contribute in the global market for juices and create a brand name and gaining the competitive advantage of the market. The leading players operating in the global juices market include PepsiCo., Del Monte, Dr. Pepper Snapple Group Inc., Citrus World, Nestle, Welch’s, and Coca-Cola Co. Several other players are estimated to participate in the global juices market and strengthen the competitive scenario of the market.