PepsiCo Wins Exclusive Beverage Provider Rights in Baylor Campus
Published By : 16 Jun 2015 | Published By : QYRESEARCH
Since 1953, Dr. Pepper has been Baylor University’s official drink. The historic Dr. Pepper had been a familiar sight at football games when teddy bear mascots had displayed the drink to show football fans. The earlier drink was dispensed in vending machines and sports arenas. But the on campus beverage has changed with the times.
Baylor had asked for proposals from companies for beverages and PepsiCo the parent of drinks such as Mountain Dew, Gatorade, and Pepsi, has won the bidding contest. But both Baylor and PepsiCo have not discussed the details of the contract or its term. Though Dr. Pepper will be replaced the drink won’t be completely done away with on campus according to an official. PepsiCo knows and respects the age old drink and have assured that the relationship of Baylor and Dr. Pepper will not end.
Dr. Pepper and Diet Dr. Pepper will continue to be available through campus vending machines and served in athletic areas and student union areas. This year Dr. Peppers contract ends as select beverage provider and PepsiCo contract has already commenced and will be completed by September during the start of classes in fall.
Baylor is enthusiastic about the new deal with PepsiCo and PepsiCo is honored to provide its line of premier drinks to the Baylor Campus. PepsiCo’s brands include Mountain Dew, Starbucks Ready-to-Drink Coffee and Naked Juice, Lipton Iced Tea, Tropicana, Aquafina and Gatorade among others.
PepsiCo’s general manager for PepsiCo North America Beverages’ South Region stated that they are proud to deliver the company’s premium beverages to the Baylor campus and know that guests, students, and faculty will enjoy their drink products. The company’s drink Mountain Dew will be promoted at games and on social media.