PepsiCo to Introduce New Line of Drinks that Match Consumer Choices

Published By : 16 Jun 2015 | Published By : QYRESEARCH

PepsiCo has decided to introduce healthier drinks to keep up with current trends in the millennial generation. The Millennials are turning away from sodas and PepsiCo wants to provide them with healthier drink choices. PepsiCo is an American food and beverage company and includes 22 brands and had sales of more than US$1billion in 2014.

PepsiCo has introduced a new carbonated beverages named “Stubborn Soda”.  According to an official statement the new drinks will be introduced in selected regions in summer on fountain. The drinks consist of six natural flavors and do not have any high fructose content of corn syrup. The new carbonated beverages flavors are lemon berry acai, root beer, agave vanilla cream, pineapple cream, orange hibiscus, and black cherry with tarragon. 

The beverage company had launched two other projects recently. A soda made with actual sugar named Mountain Dew Dewshine and a craft soda called Caleb’s Kola. Sales had fallen for Diet Pepsi the previous year so aspartame was removed in the recipe. PepsiCo had replaced the aspartame ingredient which is an artificially made sweetener with acesulfame and sucralose, as the rumors of aspartame risk of cancer spread. Aspartame is sold under brand names of Equal® and NutraSweet®.

If the new “Stubborn Soda” is a success on fountain, it will be sold in cans or bottles. The introduction of the new creation related to consumer needs indicate the company’s willingness to connect with their customer’s healthier choices.

Carbonated drinks sales had fallen by 0.9% during 2013 to 2014 and Pepsi had accounted for 1.4 % decrease in volumes. Coke demand had dropped by 1.1% according to CNBC. Industry insiders feel that major brands for carbonated drinks will continue the trend of shifting from conventional sodas to healthier drinks as more Americans are choosing other beverages. 
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