Published By : 29 Aug 2017 | Published By : QYRESEARCH
In a bid to further push online-to-offline business strategy, Paytm Mall revamps its mobile app. The Alibaba-backed online retailer now features 1,000 brand stores and 15,000 brand-authorized retailers with over 65 million products available to be sold. Paytm Mall features brands such as Apple, Vero Moda, Samsung, Van Heusen, and Fossil among others with a strong focus on electronics, fashion, and FMCG merchandise.
The Paytm Mall app after the revamp will be loaded with a new feature. The app will provide details of brand authorized stores and local shops that can deliver products to specific pin codes. Moreover, the app will provide provision for customers and businesses to enter their Goods and Services Tax Identification Number (GSTIN) while placing an order. Using this, the respective invoices would have the necessary details that shoppers can use later to claim the tax credit.
Paytm Mall brings top Alibaba Executives on board
The icing on the cake is that Paytm Mall has added Alibaba heavyweights Michael Evans and Joseph Tsai on its board along with Zhang Yong, as per filing made with the ministry of Corporate Affairs. While Yong is the CEO of the Alibaba Group, Tsai and Evans are executive vice-chairman and president of the group respectively.
Paytm Mall launched in February this year and is operated by Paytm E-commerce. Inspired by Alibaba’s business to consumer portal TMall, The focus of Paytm is on structured categories and brand-authorized stores.
E-commerce involves two broad business models: one is to support the technology for every retailer and second is to be a retailer, as commented by the COO Paytm Mall.