New Developments in Global Sports Drinks Market

Published By : 02 Feb 2016 | Published By : QYRESEARCH

Sports drinks dominate the overall sports nutrition products market. However, the limited number of official distribution channels for sales of sports nutrition products has restricted the growth of the global sports nutrition market. As a result, substitute products are being preferred by consumers owing to their lower prices. Though North America and Europe are the largest markets for sports nutrition products, in the near future, Asia Pacific is projected to be the fastest growing market.

Probiotics Plant-based Protein as Sports Drink Ingredients

A protein shake with high content of probiotics and plant-based protein has been launched by GoodBelly, a probiotic juice beverage producer. The company has introduced three varieties of ready-to-drink protein shakes. Apart from these probiotics containing protein shakes, GoodBelly is also offering:

  • Original juice products packaged in 15.2-ounce bottles.
  • Organic varieties and gluten-free version of original juices. 
  • Reduced-sugar varieties of original juices. The company has a new patented technology that feeds the probiotic bacteria the sugar they need while reducing the sugar levels for the customers.

The company is positive about success of its new product line and is expecting other players to join the competition with such probiotics protein shakes. 

Gatorade Plans to Reinvent Sports Drinks

In the U.S., Gatorade and Powerade are the most dominant brands in the sports drinks market. However, Gatorade has experienced stiff competition from the new entrants in the market such as RedBull, Monster, and VitaminWater. To regain its top position in the global sports drinks market, Gatorade is taking help of technology. Its ‘smart cap’ bottle is defining the future of athletic hydration. The customized top, cap chip, LED lights, fuel pod, turbine, and fuel-pod engine determine the hydration level of an athlete. The brand is working on a new line of products such as protein-rich yoghurt, protein bars, and vegetable-based nitrate boosts.

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