Netflix Partnered with SoftBank, Plans to Start Domestic Service in Japan

Published By : 28 Aug 2015 | Published By : QYRESEARCH

Netflix has announced the launch of its domestic service in Japan in the first week of September 2015. The telecom giant has entered into a partnership with SoftBank Corp. in Japan in order to provide its service to locals. The joint venture is also planning to introduce a payment system in October, 2015, where customers would require to install a Netflix app on their smart phones for SoftBank's billing procedure.

On Aug 24th, 2015, Netflix announced that it will enter into a partnership with the SoftBank Group of Japan to enable the existing customers of SoftBank to pay for their subscriptions for Netflix through their SoftBank's accounts.

The yearly price target for Netflix has witnessed a rise at UBS. Market experts cited various developments that can be favorable for the company. With this recent development, customers would be able to sign up at SoftBank shops via website and call centers of SoftBank and/or other major electronics retail firms.

Netflix is on a global roll-out spree, which is estimated to be completed by the end of 2017. The introduction of its services in Japan is a part of the Netflix's global penetration plan. The company has started with is monthly pricing plan in the Japanese market. However, its original programming such as 'Orange is the New Black' and 'House of Cards' is considered as the biggest appeal of this service unanimously by market experts.

The president of SoftBank, Mr. Ken Miyauchi stated that Uula will continue, but their main focus would be on Netflix.
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