Need for Healthy Beverages to Boost Sales of Tea Globally

Published By : 07 Oct 2016 | Published By : QYRESEARCH

Tea is among the most popular beverages in the world. The practice of consuming tea is like a tradition for many cultures across several countries in the world. Tea is the most preferred beverage in the world as they are available in abundance and in low cost. Based on product, the global tea market is categorized into leaf tea and crush, tear, and curl (CTC) tea. Leaf tea is the most consumed product among these two as they it is considered to have health benefits and calm the body. Leaf tea has various products such as oolong tea, green tea, and black tea. The consumption of tea is also high due to the factor that tea has polyphenols that stops the growth of cancer cells in the body. 

High Health Benefit in Low Cost to Act as Driving Factor for Market Growth 

Tea consumption is associated with a sizeable amount of health benefits. Researchers say that tea consumption helps in the prevention of several diseases. Tea possesses high level of antioxidants. Thus, it is considered that high consumption of tea helps in controlling blood pressure, prevent arthritis, enhance bone density, reduce heart disease risk, and treat cancer. The developing cancer in stomach and esophagus can be prevented through the consumption of tea. Tea is also considered to be a good source of kaempferol, myricetin, and flavonoids quercetin. Risk of heart attack can be reduced by the regular intake of tea. It also helps in improving body immunity and prevent diseases such as flu. The growth of the tea market can also be attributed to the fact that it provides ample employment opportunities and contributes a sizeable amount to the country’s economy.

Possible Side-effects of Tea to Hinder Sales

Over drinking of tea can cause possible convulsions, extreme behavior changes, heartburn, confusion, irregular heartbeat, irritability, diarrhea, nervousness, headaches, and sleeping disorders. As a result of these factors, the sales of tea is likely to impede globally. Moreover, the availability of low price substitutes in the market is further expected to hinder the growth of the global tea market. 

Considering these, the global tea market is likely to rise at a CAGR of 2.80% from 2014 to 2020. From a valuation of US$38.84 bn in 2013, it is expected to touch US$47.20 by 2020. 

Back To Top