Michele as New Gucci Creative Head to Bring Back Growth

Published By : 22 Jan 2015 | Published By : QYRESEARCH

Gucci has promoted Alessandro Michele as the company’s next creative director. The previously little known designers in now in the limelight and has been tasked with one of the biggest responsibilities of the company. His job is now to return the growth rate to Gucci which spent a year with almost no growth.

The first collection unveiled by Michele will be the women’s fall-winter line. The new line is planned to be released on 25 February, according to Kering SA, the owners of Gucci. The designer, who is now 42, is set to replace Frida Giannini, who left Gucci after nine months.

Michele started work in the Florence based fashion giant as a designer in 2002. He is set to undertake business responsibilities at a relatively turbulent time for the luxury brand. There has barely been any growth for Gucci for more than a year. The slump is a result of the slowdown in the fashion industry. Fashion experts have also claimed the company’s lack of consistency in maintaining an identity as a causal factor.

Michele shared his vision for Gucci on Monday, when he led a team of designers on stage during an exhibition of a menswear collection that featured blouses, berets, and capes. The Milan show was also assisted by music from the movie A Single Man, directed by Tom Ford.

Gucci chief executive officer Marco Bizzarri, said that the new menswear line is a strong statement that speaks of the company’s readiness to take a new direction. He also said that Michele’s appointment is grounded on a rather contemporary vision that he has created for the brand, which he is looking forward to bring to life.
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