Marks & Spencer Targets Online Growth via Its Food Stores
Published By : 20 Feb 2014 | Published By : QYRESEARCH
Marks and Spencer, the largest clothing retailer in Britain is positive about the role that its growing food store network will play in boosting online sales of its home wares and apparel. The retailer, headquartered in London, has observed that delivery to those stores where customers order online and pick up those items the following day has driven a substantial amount of growth. These were the remarks of the head of the M&S ecommerce unit, Laura Wade-Grey during the unveiling of the revamped website of the company on Wednesday.
She said that the company has a number of its Simply Food stores across various convenient locations that has made them popular among customers. However, she added that the company needs to work on aligning customer perception given the fact that a customer will order items such as clothes online and pick them up from a food store.
In October 2013, the company had said that it has set a target of opening nearly 150 Simply Food stores over a period of three years. It already runs 427 stores in this format across various locations. Faced with ten consecutive quarters of declining profitability, the company is hopeful that it will be able to turn the downward graph around with its new website and a modish Spring/Summer collection.
According to estimates provided by the company, of the 29 million strong M&S customer base, nearly 6.5 million of them shop online. The company further added that it has 14.5 customers that only visit the ‘brick and mortar’ stores.
The new M&S website is laden with hordes of features such as a catwalk, a maxi zoom feature, and a 360 degree view of each product to enable customers to look at the details.