LG’s V30 Won’t Challenge S8 but could Repair the Company’s Fortunes

Published By : 01 Sep 2017 | Published By : QYRESEARCH

South Korean electronics giant LG has been in a curious space in the smartphone market of late. The company has significant pedigree to back up its position as a leading light in the smartphone market, but several recent launches have failed to spark public frenzy and, notably, have failed to outshine comparable products from rivals such as Samsung. The latter’s Galaxy S8, widely touted as the premier smartphone of 2017 along with Google’s Pixel, has provided stiff competition and some serious benchmarks for LG. For once, LG seem to have responded to the challenge with what promises to be a beauty of a phone.

Meet the V30

LG announced this week their new flagship model, the V30. Made from a mix of glass and aluminum, the V30 presents an upgrade over the G6, one of the best received phones LG has come up with. In line with modern smartphone design standards, the phone features minimal bezels. This has also allowed LG to score one over the iPhone 7 Plus, whose 5.5-inch screen is trumped by the V30’s 6-inch affair despite the phone being smaller and more compact overall than the Apple flagship. The OLED 1440-p display ensures steady display of blacks and brights with sufficient vividness, though sunlight readability could be improved just a tad.

On the software front, LG have come up with a minor disappointment, as the V30 ships with Android 7.1.2 Nougat instead of the factory fresh Oreo. This seems like a needless step backward, even though an upgrade is promised later in the year. The hardware setup is, however, top-notch, with Qualcomm’s latest Snapdragon 835 processor powering the phone with the aid of 4 GB RAM. The phone also comes with welcome perks such as water resistance, a feature inexplicably ignored in several flagships in 2016 and 2017, and wireless charging. The camera, backed by LG’s reliable expertise in camera and optics technology, should be a hit, although besting the Pixel and iPhone’s now-famous clickers could be a mammoth task.

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