Key Fast Food Trends in 2016

Published By : 29 Dec 2015 | Published By : QYRESEARCH

The world of fast food is undergoing some major changes owing to increased understandings of health and nutrition. Even though the one dollar menu is not around anymore, items like kale have begun featuring on menus of fast food giants like McDonald’s. Looking ahead at the coming year, here are some of the major fast food trends to look forward to in 2016.

  • Restaurants will cash in on automated and mobile ordering that offer major opportunities in terms of behind the scenes as well as customer service. Mobile ordering has become a common occurrence for most major chains. Ordering with the help of mobile apps delivers orders directly to the kitchen, allows restaurants new ways to gain customer info, cuts out the middle man, and tends to raise the average bill. Even with online and mobile ordering increasing in the coming year, in-store tablets will gain integration and improve the overall experience of fast food. 
  • Value meals will be revamped in the coming year, even though they will cost more than a dollar. Fast food chains will get creative with bargain offerings and try to outdo the competition. This year, McDonald’s introduced the McPick 2 with a selection of two of the following items for US$2: a McChicken, mozzarella sticks, a McDouble, and small fries. Wendy’s started offering the 4 for US$4 meal, giving customers four chicken nuggets, a drink, a junior bacon cheeseburger, and small fries for US$4. Burger king, too, joined in with the return of the 10 nugget offer for US$1.49. 
  • The traditional definition of health and nutrition is changing and as far as fast food is concerned, the demand for healthier food items is growing. Fast food chains are paying extra attention about chemicals in their foods, especially in a time that dominated by viral blogs and social media. The past year saw several leading players such as Chipotle, Taco Bell, Papa John’s and McDonald’s tweaking their menu and ingredients to suit the changing tastes of the consumer.
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