Introduction of New Flavors and Organic Juices to Drive Global Juice Market

Published By : 09 May 2016 | Published By : QYRESEARCH

In the last few years, juices hold a substantial share in the global beverages industry has been growing at a substantial rate in the recent years. The increasing awareness concerning a healthy lifestyle has encouraged the consumers to opt for vegetable and fruit juices instead of other beverages available in the market. Thus, the global market for juices holds a substantial share in the overall beverage industry. On the flip side, the significant rise in the demand for aerated drinks around the world is one of the key factors that is estimated to restrain the growth of the global juice market in the near future.

The global market for juice holds a stiff competition in the global beverage industry. In the last few years, the global juice market registered a rapid growth, thanks to the rising demand for healthy products amongst the population worldwide. Furthermore, the demand in the global juice market is expected to rise due to rising preferences for juices. 

On the basis of type, the global juice market has been categorized into:

  • Fruit Juices
  • Vegetable Juices

In the last few years, the fruit and vegetable segments of the global juice market have been witnessing immense popularity across the globe. The rapid growth of these segments can be attributed to the introduction of several flavors made available. Nevertheless, the availability of several flavors depends on the production of those vegetables and juices in the specific geographical segment. The fast-paced growth of global juice market can be further attributed to the increasing number of supermarkets, hypermarkets, and stores.

Analyzing the growing competition in the global juice market, several manufacturers are interested in spending a large amount on research and development activities in order to introduce new and innovative flavors along with the business strategies to surge the consumer base. In addition, the introduction of organic juices is anticipated to augment the demand for juices in the near future. Some of the leading players operating in the global market for juice are Welch’s, Coca-Cola Co., Del Monte, PepsiCo, Nestle, Citrus World, and Dr. Pepper Snapple Group Inc.

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