Increasing Sports Participation to Fuel Growth of Global Sports Nutrition Products Market

Published By : 21 Apr 2016 | Published By : QYRESEARCH

Sports nutrition refers to the practice of proper nutrition and diet that is required by athletic performers. The increasing participation in different sports has boosted the sports nutrition products across the globe. Sports nutrition products are manufactured using several ingredients such as linoleic acid, creatine, taurine, caffeine, and others.

The increasing health awareness among the population and increasing number of sports centers and events arranged are some of the other factors boosting the demand for sports nutrition products across the globe. In addition, the marketing strategies and advertising campaigns are further driving the growth of the market.

On the basis of product type, the global market for sports nutrition products can be divided into:

  • Sports Drinks
  • Sports Food
  • Sports Supplements 

The increasing health awareness among the population worldwide, increasing disposable income in developing economies, rapid urbanization, and the introduction of new ingredients and products in sports nutrition are some of the key factors that are anticipate to augment the growth of the global market for sport nutrition products in the next few years. In addition, the expansion opportunities created by developing nations are estimated to boost the demand for the products in the near future. 

On the flip side, the availability of counterfeit products and a limited number of official distributing channels are expected to curb the growth of the market in the coming years. 

The global market for sports nutrition products is highly fragmented owing to the presence of several players operating in the market. The increasing participation in sports has further attracted many other players to expand their horizon and create a niche for themselves. These players are taking constant efforts and spending a huge amount on developing new products to attract new consumers. As a result, several players are estimated to join the market in the near future along with several new products, which will be introduced in the market. 

Some of the leading players operating in the global market for sports nutrition products are Yakult Honsha Co Ltd., Nestle S.A., Abott Nutrition Inc., Glanbia Plc., Maxinutrition Ltd., GNC Holdings, PepsiCo, Monster Beverage Corporation, Reckitt Benckiser Group Plc., and The Coca-Cola Company.

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