Increasing Proliferation of Various Online Retails to Expand India Online Home Décor Market at an Exponential Rate

Published By : 02 Jun 2016 | Published By : QYRESEARCH

The online global home décor market is experiencing an exponential rise due to the increasing convenience provided to customers. The on-the-go shopping experience provided to customers is a key factor raising the popularity of online home décor market.  House furniture, home furnishing, and a number of other aesthetic objects used in houses such as candles, clay ports, lamps, and artifacts all fall under the category of home décor within the online retail industry. 

The online home décor market in India is also experiencing a swift rise owing to the increasing count of players introducing quality products. In addition, the free home delivery of products purchased online is also playing a key role in fuelling the growth of the online home décor market in India. The expansion of this market in India has provided an option and reach for the young and enthusiastic shoppers who originally had to just rely on local vendors for quality and designs. 

The key players operating in the online home décor market have been highlighted as under:

  • Urbanladder: Urbanladder was introduced in 2012 and is presently making deliveries to Mumbai, Delhi/NCR region i.e. Noida and Gurugram, and Bangalore. This online store has been excelling and has made a strong foothold in the Indian online home décor market. 
  • Fabfurnish: Fabfurnish was launched in January 2012 and is amongst the most visited online home store within India. At present, it is well known for its designer décor items, furniture, kitchenware, and furnishing.
  • Zansaar: This is a Bengaluru-based startup and is a brand name which is the propriety of Singapore-based company, named Salar Online Pvt Ltd. Zansaar was established in 2012 and is supported by Tiger Global and Accel Partners. The company features an exclusive range of kitchen tools, home décor, cushion covers, and world foods, among others.
  • Bedbathmore: This is also an online portal and deals in home décor, bath, bed, and other types of furnishings. It has its own warehouse in Mumbai and is an integral part of Creative group, which is amongst the biggest exporters of apparels and home furnishing in India. This group exports to both the European countries and the U.S. 

Thus, the market is poised to rise in India. However, the key challenges faced by this market are related to the inventory and supply chain. In addition, the ever changing trends and interests of customers may make it difficult to forecast demand and thus may pose a challenge in the growth of this market in India. 

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