Increasing Hygiene Awareness Hold Immense Potential for Growth of Hand Dryer Market

Published By : 21 Jul 2016 | Published By : QYRESEARCH

The rising concerns about waste paper towel management has opened up lucrative growth prospects for vendors involved in the hand dryer industry. The increasing awareness among consumers about adequate hygiene in public washrooms combined with the need to eliminate the concerns about efficient disposal of tissue waste is driving the growth of the global hand dryers market.

Hand dryers can either be operated with a button or automatically. Between the two, the automatic type dryers are more popular due to their effectiveness and tend to produce lesser noise than traditional button-operated ones. Due to consistent technological upgradation in hand dryers, the power consumption and maintenance costs have reduced considerably, thus propelling the demand for hand dryers globally.

Across the world, consumers are spending generously on leisure activities thanks to their increasing incomes. This has resulted in an increased visits to restaurants and other public leisure places. Thus, the demand for hand dryers is on the rise for hygiene purposes in these places. As these industries recognize that paper towels are uneconomical and unmanageable in the long run, sales of hand dryers have been growing exponentially in response.

While the recent economic slowdown tends to put a few market vendors under pressure, the cost efficiency of hand dryers has led to their increased installation.

Europe recorded the highest sales of hand dryers in 2014. This is because countries such as Italy, France, Germany, Spain, and United Kingdom displayed the most lucrative opportunities for the hand dryers market owing to the demand for cost-effective, eco-friendly, and easy to use devices across public and private institutions. North America stood as the second-largest regional market for hand dryers, however, the growth trends predict a great turnover in this market from APAC and Rest of the World.

Hand dryers are broadly categorized into jet air dryers and hot air dryers. Jet hand dryers are advanced in terms of design and technology, thus are preferred over conventional hot air dryers. The demand for jet hand dryers is on the rise due to their faster-drying speed, thus are installed in big hotels, airports, and fancy restaurants. On the other hand, hot air dryers are mainly installed in schools, colleges, hospitals, and malls. 

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