Published By : 14 Jan 2016 | Published By : QYRESEARCH
HD TV ruled the consumer electronics market when it was first launched. However, with the latest innovation and following the launch of the latest LED, LCD, and plasma display technologies, the market has witnessed a slow growth pace in demand witnessed around the world. HD television offers digital viewing experience with better quality image and sound. Compared to satellite and terrestrial broadcasting, digital television is definitely booming, but the growth of this industry is not without challenges. However, the mandated move to high definition television did spur the demand from the global HD TV market to an extent.
Among the different types of display-based HD TV available in the market including LED/LCD TV, OLED TV, and others, the demand for LED/LCD television has risen significantly over the past few years. The increasing shipment of LED and LCDs will also fuel demand from the global HD TV market, which however after a certain point will exhibit only a moderate growth. Industry experts state that change in consumer preference from plasma to LED or LCD television will rapidly bolster the demand for HD television, which by the next four to five years will account for the lion’s share of the global HD TV market.
In terms of technology, the demand for normal HD TV will surge ahead of ultra HD TV during the forthcoming years. The escalating demand for better picture and sound quality from consumers around the world will propel the market for normal HD TV in the near future.
Regionally, Asia Pacific boasts the most lucrative opportunities for the manufacturers in the HD TV market. With emerging economies such as India and China being the manufacturing hub of HD TV in Asia Pacific, the demand from these two countries is poised to rise exponentially. Furthermore, changing lifestyle preferences and increasing disposable income of people living in these countries will also aid the growth of the HD TV market in Asia Pacific.
Due to the presence of a large number of players, the global HD TV market is highly competitive. A majority of the enterprises operating in the region focus on product innovation and diversification to attract consumers. This in turn fuels competition amidst the leading players in the market.