Growing Middle Class Inclined Towards Breakfast Cereals Now More Than Ever

Published By : 12 Jan 2016 | Published By : QYRESEARCH

Whether it is North America or the Asia Pacific – breakfast cereals have become part of the daily diet in almost every part of the world. Originally sold as products that needed to be cooked or heated before consumption, such as oats, milled wheat, corn, and rice, breakfast cereal technology has now evolved to offer consumers ready to eat products that need minimal, if no cooking. 

The demand for American style breakfast items such as ready to eat cereal in a variety of flavors and nutrition ingredients can be seen across the globe, especially in countries such as India, China, and Brazil. These countries have emerged as major destinations for marketers of breakfast cereal. The growing middle class population in these developing economies has the highest preference for food habits influenced by the West. This includes breakfast cereals. According to the World Bank, the middle class population in India and China is slated to rise from 430 million in 2010 to 1.2 billion by 2030.

One of the most significant factors that has brought about this trend is the changing lifestyle of the people. Jobs that demand longer working hours have resulted in barely any time for home-cooked breakfast meals. This has led to the increased demand for foods that do not need lengthy prep time and can be eaten on the go or packed for the office. Rising disposable income has also greatly supported the purchasing power of consumers, which in turn, has enabled them to opt for packaged goods that were once affordable only to those of the upper classes. 

Between hot cereals and ready to eat cereals, the latter are in greater demand in Europe and North America. However, hot cereals fit in with the Asian cuisine and norm of having a hot breakfast at the start of the day.

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