Gone in Six Seconds

Published By : 30 Dec 2014 | Published By : QYRESEARCH

India is the market to be for makers of budget-anythings, as the country’s developing economy and its stereotypical miserly attitude makes it a hotbed for cheap-and-cheerful products. Xiaomi, the Chinese maker of cheap smartphones, proved this dictum once again with the rampaging sales of their new offering, the Xiaomi Redmi Note 4G, put up for a flash sale on popular Indian ecommerce website Flipkart for Rs. 9,999.

The company enjoyed an unprecedented sales rush in their first ever flash sale for the Redmi Note 4G, as the model went out of stock on Flipkart in just six seconds! Though the company hadn’t released the number of handsets available for sale in the sale beforehand, Xiaomi’s India Head Manu Kumar Jain later revealed that 40,000 handsets had been sold in what is undoubtedly a major victory for the Chinese brand.

Announced in the Indian market just last week, the specs of the Note 4G are similar to the Note 3G, with a 1.6 GHz quad-core Qualcomm SnapDragon 400 chipset paired to 2 GB of RAM. Both handsets have a 5.5-inch 720x1280 display and two snappers - 13 MP at the back and 5 MP at the front. Both are powered by a 3100 mAH battery.

Manu Kumar Jain responded to the bumper response by thanking the enthusiastic Indian buyers in the following tweet:

1st sale of Redmi Note 4G: went out of stock within 6 seconds. Big thanks to all India Mi fans. @MiIndiaOfficial#RedmiNote

The company is battling copyright infringement charges levied by Ericsson but is still allowed to sell handsets powered by Qualcomm chipsets, and looks to be on its way to claiming a sizeable share of the budget smartphone market in India.
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