Published By : 02 Feb 2016 | Published By : QYRESEARCH
The demand for salad dressings and mayonnaise is substantially rising in response to the growing demand for growing demand for salads, soup, and fast food in general globally. As people around the world become more aware regarding the benefits of healthy diet, it will subsequently fuel demand for salad dressings used to enhance the flavor of otherwise bland healthy food.
Salad dressings refer to the condiments used to enhance the flavor of our salads such as nuts, cheese, creams, oils, and sauces. Mayonnaise is a thick creamy sauce made from lemon juice, vinegar, egg yolk, lemon juice, and oil. Based on the type of products available, the global salad dressings and mayonnaise market can be segmented into low/reduced calorie salad dressing, potato salad toppings, creamy salad toppings, mayonnaise, liquid salad dressing, and others.
Rising Demand for Salads Boosts Global Salad Dressings and Mayonnaise Market
The demand for soups, salads, and fast food is rising globally. This in turn leads to the surging demand for mayonnaise and salad dressings. Moreover the market is also likely to witness growing demand as consumers get more inclined towards healthier food rather than snacking on frozen alternatives and deep fried food. The rising consumer awareness regarding how to make their salads taste better, will also fuel demand from the global salad dressings and mayonnaise market.
Stringent Government Regulations Hamper Market’s Growth
Despite witnessing a positive growth around the world, stringent government regulations regarding the manufacturing, food supply chain, and labelling will hamper the market’s growth to an extent. Nevertheless, the market for mayonnaise and salad dressings is likely to witness rapid expansion around the world. The market will gain impetus from the growing retail sector and food service industry. Furthermore, rising demand for Mexican and Latin American delicacies in quick service and fast casual restaurants will also create opportunities for the enterprises operating the market to capitalize on.
Some of the leading companies operating in the market include French’s Classic Mustard, Heinz, Best Foods Mayonnaise, Mondelez International (Kraft Foods Group Inc.), Hellmann’s, Inc., and Tostito’s Salsa. The most prominent enterprises in the market leverages product innovation apart from ensuring attractive packaging of their products in order to win consumer attention.