Published By : 25 Oct 2017 | Published By : QYRESEARCH
Facebook has intensified its battle against fake content and other low-quality content being made viral through its news feeds with the release of new guidelines aimed at making publishers more aware of the company’s efforts to moderate content. The company reiterated that the new guidelines don’t represent a major break from Facebook current stance on the issue, but are targeted at enabling publishers to understand the strategy better. Facebook’s Head of News Feed Adam Mosseri revealed the new guidelines at the CUNY Graduate School of Journalism, emphasizing that while the company is more proactive towards limiting the power of bad actors, the guidelines are also important for legitimate publishers, as unintendedly crossing the line can land even legitimate publishers in deep trouble.
The guidelines emphasize on the need to create meaningful and informative content from publishers, which would require the latter to gain a better understanding of what the public wants. Legitimate publishers are also advised to avoid clickbait titles. Staying away from misleading content and plagiarism, as before, remains a key agenda on Facebook’s priorities.
Mosseri received several questions about Facebook’s recently tested feature of removing all non-advertised material from its news feed and relocating it to the Explore tab, which is more inconveniently located. The feature, if rolled out in the current state, would put numerous publishers at risk of the loss of significant revenue, as Facebook news feeds have become a vital part of online advertising for publishers in a number of sectors. Mosseri, however assuaged such fears, saying the test was unlikely to be replicated on the large scale and certainly not without changes to make it better suited for Facebook’s user dynamics.