Evolving Consumer Tastes Propelling Demand for Probiotics

Published By : 09 Feb 2016 | Published By : QYRESEARCH

The global probiotics market is primarily fueled by the evolving consumption patterns of consumers from around the world. The focus on a healthy diet has intensified and this has significantly boosted the demand for probiotics. The demand for human probiotics is much greater than animal probiotics and probiotic foods and beverages form the largest segment. Consumers have been showing a growing interest in functional foods, and as a result, several major companies within the probiotics market have been stepping up efforts to gain a larger share of the revenue pie. 

Pediatric and Female Nutrition an Exciting Probiotics Trend 

Being a multibillion dollar industry, nutrition has become an exciting field for players within the food and beverages sector, especially the segment of nutrition products for women and children. The high birth rate in many countries has resulted in immense opportunities for players within the pediatric nutrition market. The number of working women has also surged in recent years, eventually bearing down on the growth of the woman and child nutrition segment. Thanks to this opportunity, probiotics stand to enjoy a large share of the nutrition market. The demand for probiotics functional foods for children and women in developing countries has grown exceedingly in recent years owing to changing lifestyle, rise in purchasing power, and growing focus on health and wellbeing. This has allowed probiotics companies to market their products to a massive target audience. 

Probiotics to Hit the Snacks Segment 

The most popular product segments in the probiotics market are dietary supplements and yogurt. However, thorough research is aiding the development of new strains of probiotics, which will soon allow it to creep into different products such as nuts coated in yogurt, crackers, snack bars, and cheeses. Probiotics is also anticipated to combine with the breakfast foods segment in items such as bran flakes, oatmeal, and corn flakes.

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