Ericsson Authorizes Tata Sky to launch 4K video service

Published By : 02 Mar 2015 | Published By : QYRESEARCH

Ericsson has declared that it has given the authority to Tata Sky, an Indian DTH operator, to kick off the foremost commercial 4K video service in the Indian subcontinent. With the initiation of the Tata Sky 4K service, consumers that have subscribed to this service will be able to watch video that is 4 times the resolution of the current standard high definition video available. Ericsson will offer compression technology for 4K allocation utilizing high resolution 1080P50 format. This will assist in triggering the TV viewing experience for India based viewers who have subscribed to the 4K Tata Sky Video Service.

The Compression technology High Efficiency Video Codec included by Ericsson make Tata Sky able to attain cost effective and critical bandwidth effectiveness while installing new video services to meet the ever rising network and customer demands.

Ericsson forecasts that there will be around fifty billion connected devices by the end of 2020, and more than fifteen billion of these connected devices are likely to be video enabled. With accessibility of more content for an ever rising number of video enabled devices, it is crucial to maximize video supply over available bandwidth and various networks.

The chief executive officer of Tata Sky, Mr. Harit Nagpal, stated that Tata Sky is dedicated towards providing word class television viewing experience to its consumers. As the discerning consumers, at present, look towards the future of television, they are pleased to extend their joint venture with Ericsson to provide next generation 4K ultra high definition technology to their Indian customers.
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