Published By : 04 Nov 2016 | Published By : QYRESEARCH
The ubiquitous influence of smartphones has given an exponential rise to social media platforms such as Facebook, Twitter, WhatsApp, LinkedIn, and also proved to be a boon in the field of e-commerce. This radical transformation in past decade has opened a whole new avenue for marketers to reach their target audiences and as a result, the global market for digital content creation is witnessing new peaks.
Cloud Services to Further Propel Digital Content Creation Market
Rich media content has been adopted on a large scale by organizations due to their high-impact format and other benefits of digital media content over standard banner ads. Moreover, under-development cloud services are expected to further propel the market for digital content creation by providing virtual storage place and facilitate access to the stored content from multiple platform at any given instance. Among the various segments of digital content creation market, media and entertainment is the most prominent adopter of digital content because their core business activities include collected of images, audio, videos and other digital contents. Education sector is also primed to provide for an extensive market for digital content creation due to thriving e-learning industry.
Vast Populations in India and China to Experience Robust Growth Rate
North America, followed by Europe, continue to be key regional markets for digital content at the global level due to deep penetration of internet and adoption of new technologies. However, developing economies in Asia Pacific, especially countries such as China and India that have vast populations, are primed to emerge as the most lucrative market for digital content creation in near future. These two countries are investing heavily on developing a strong internet infrastructure as the demand for smartphones continues to increase.
Digital content such as text, images, video files, audio files, graphics, and animations have proved their efficiency over analog mediums and future of the market for digital content creation seems robust, although data security remains the primary concern.