Demand for Natural and Organic Food Products Opens a New Avenue for Growth of Frozen Food Market

Published By : 22 Jan 2016 | Published By : QYRESEARCH

Frozen food has been provided a global consumers a convenient solution. With a wide range of products that not only have good flavors, but also has exceptional nutritional value. These affordable and convenient food solutions are giving many quick solutions through grocery stores and other retailing outlets. The rising disposable income and the improving economies are the main reason behind growth of the global frozen food market. More and more consumers are opting for ready-to-eat meals as it saves the cooking and cleaning time. Some the types of products sold in the global frozen foods market are frozen ready meals, frozen meat, frozen fruits and vegetables, frozen soups, frozen fish and seafood, and frozen potatoes.

Distribution channels encourage frozen food market’s growth: The rise of e-commerce and online retail outlets that are available to consumers right at their fingertips is encouraging the growth of this market. The unstoppable penetration of smartphones, especially in developing regions of India and China, has given the frozen food market a serious impetus. Frozen foods are being sold through hypermarkets/supermarkets, specialist retailers, convenience stores, and independent stores. The rise in the number of these stores has also propelled the global frozen food market.

Europe reigns global frozen food market: Research indicates that Europe will dominate the global frozen food market with as these food items offer better shelf-life and an unmatched convenience. Presently, Germany is leading this market in the European region. Furthermore, Asia Pacific will also provide a huge opportunity for growth of this market in the coming years.

Some of the top players in the global frozen food market are Amy’s Kitchen, ConAgra Foods, Heinz, Iceland Foods, McCain, Nestle, and Tyson Food. The innovative packaging approaches and improvement in the quality of food products will keep the competitive landscape in this market healthy. The trend of organic and natural food products will also offer a lucrative opportunity to vendors to expand their business. There sure exists a huge scope for these kind of frozen food products that are in great demand due to increasing pool of health-conscious population.

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